Get the free iPhone app!
Today, my company announced the immediate availability of iMiles for the iPhone, the World’s first Mobility Rewards Program!
If you can’t wait, here is the direct link to the free iPhone application. You can become an iMiles member right from your device.
What is iMiles?
If you happen to travel a lot, chances are, you’re subscribed to one or more frequent traveler programs with your favorite airline(s). Unlike those programs that only reward you when you fly, iMiles participants earn miles for travel in any form, be it flying, driving, walking, using a bike or traveling by train. Using the iMiles application on their iPhone, participants earn miles as soon as they start moving.
iMiles rewards mobility in the truest sense of the word. The power of the iPhone application platform lets us harness location information to help iPhone users earn rewards for just doing what they would be doing anyway – traveling.
Why iMiles?
The idea of leveraging location in mobile apps in itself is an absolute no-brainer. We’re currently seeing lots of services that tie location to social networks, nearby friends and so on. Brightkite and Foursquare are two very popular examples. Though iMiles integrates with Facebook and Twitter, it’s not yet another social network. The program’s fundamental idea is to give something real valuable back to its users – and we are not thinking ads here. :-)
My team is currently working to finalize agreements with some awesome partners, that will help making iMiles a truly rewarding experience. You should subscribe to the Planet iMiles blog to stay up to date!
A public developer API, which is in private beta at this moment, will make offering iMiles rewards absolutely easy for every program partner.
I’m excited to see how the program evolves and am looking forward to your feedback!
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